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Bachelors of Business Administration – Marketing

The U.S. Bureau of Labor Statistics expects careers in marketing to remain plentiful in the future, and the professionals who qualify for the best positions will be those with a thorough understanding of current marketing trends and the effects an ever-changing economy has on them.

The AIU Online Bachelor's in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more.

Required concentration courses include:

  • Marketing Research & Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making.
  • Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment.
  • Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies.

American InterContinental University's mission is to provide for the varying educational needs of a culturally diverse and geographically dispersed student body with the goal of preparing students academically, personally, and professionally for successful careers.

*Source: Bureau of Labor Statistics

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American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor's and Master's degrees.